Communicating your brand message

What’s the difference between ‘brand’, ‘voice’, ‘messaging’ and ‘copy’ and why are they so important when marketing our books?

That’s what my guest, Lindsey Johnson, is sharing today on the Book Marketing Mania podcast.

Lindsey Johnson, messaging strategist and copywriter, shares how authors can communicate their brand message to meet their readers’ needs on the Book Marketing Mania podcast with Kim Stewart.

This post may contain affiliate links. Read my disclosure policy here.

Lindsey is a messaging strategist and copywriter for women business owners and today she’s sharing:

  • How your brand, voice, message, and copy all show up in everywhere you market your book
  • How to discover your brand voice
  • How knowing both your values and your readers’ values help you connect
  • How to communicate with your readers without always saying “buy my book”
  • Creative ways to get reviews that share the transformation readers get after reading your book

Lindsey Johnson is a messaging strategist, copywriter, educator, Lake Superior girl, believer, and wife & momma of 4. Lindsey supports women business owners by refining their marketing messages, amplifying their brand voice, and writing compelling copy so they are confident that their messaging will attract and convert their audience into clients. She works with clients 1:1, but also provides support through a copywriting group program, a growing suite of DIY copy courses, and a podcast called This Is Legacy.

Connect with Lindsey:

Website | Instagram | Facebook | Podcast

Resources mentioned:

Lindsey’s free 5-day Writing Workshop Challenge

Episode 8: Designing an author website with Angela Bouma

Follow, Rate and Review:

I’d love for you to Follow the show so you’re first to know when new episodes release. Would you also consider rating the show and writing a quick review to help other authors find it so they too can learn and share? 

In the Apple Podcasts app: 
1. Click here and then click ‘Listen on Apple podcasts‘ OR simply search “Book Marketing Mania” and pull up the show’s main page.
2. Click the plus (+) sign in the top right corner to Follow.
3. Scroll down to “Ratings & Reviews”, tap the stars to rate, and below that, click “Write a review”. 
Just a sentence or two can help other authors discover the show, and I’d be so grateful

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