Using Instagram Authentically to Reach Your Target Readers


Who would’ve thought we’d be living in times where dancing and lip syncing and pointing to text on video would be the way to meet new readers and market our nonfiction books?

… Or is it?

Instagram is one of the most popular social media platforms for authors to hang out on these days. But what if you don’t like recording the types of videos that Instagram is prioritizing these days?

What about posting pictures in the feed? What about Stories?

How do I engage with my current readers and find new ones?

You have questions. My guest, Ruthie, has answers.

My friend Ruthie Gray is an online marketing coach for female entrepreneurs, and host of the Authentic Online Marketing Podcast. She specializes in teaching relational marketing, specifically how to do it best on Instagram. And she’s my go-to gal for learning how to use Instagram authentically.

Using Instagram Authentically to Reach Your Target Readers with Ruthie Gray, guest on Book Marketing Mania podcast with Kim Stewart

This post may contain affiliate links. Read my disclosure policy here.

Ruthie shares all about:

  • Connecting authentically with your “ideal” followers (readers and book buyers)
  • Balancing your time between posting and engaging
  • Ideas for what to post other than “buy my book”
  • Writing attention-grabbing captions in your posts
  • How to use hashtags effectively both in your posts and to find new readers
  • How to engage with podcast hosts on Instagram before sending a guest pitch
  • Her client success stories of using Instagram to market their books
  • Her new Reels training to help you get started with what’s working best right now

Ruthie Gray is a wife, a Gigi, and empty nester mentoring moms in home and business. She specializes in relational marketing and teaches her community marketing framework within her 8-week Authentic Marketing Intensive, and subsequent Authentic Marketing Membership. Ruthie is also the host of the Authentic Online Marketing Podcast. Connect with Ruthie on Instagram because that’s the playground where she spends most of her days.

Podcast: Authentic Online Marketing Podcast

Website: RuthieGray.Mom


Resources Mentioned:

Reels Crash Course

Instagram Caption Blueprint

How to Use Reels and Stories for Your Brand (Authentic Online Marketing podcast)

How to use Hashtags on Instagram (Authentic Online Marketing podcast)

How She Secured a Book Deal on Instagram with Jamie Bailey (@expedition_marriage)
(Authentic Online Marketing podcast)

Brenda McDearmon @texasoverfifty

Podcast Pitching 101 for Authors Mini Course

Prioritizing and Taking Action on Your Book Marketing Ideas with Christa Hutchins (Book Marketing Mania podcast)

9 Ways Guesting on Podcasts Helps Build Your Author Platform (Book Marketing Mania podcast)

Follow, Rate and Review:
I’d love for you to Follow the show so you’re first to know when new episodes release. Would you also consider rating the show and writing a quick review to help other authors find it so they too can learn and share? 

In the Apple Podcasts app: 
1. Click here and then click ‘Listen on Apple podcasts‘ OR simply search “Book Marketing Mania” and pull up the show’s main page.
2. Click the plus (+) sign in the top right corner to Follow.
3. Scroll down to “Ratings & Reviews”, tap the stars to rate, and below that, click “Write a review”. 
Just a sentence or two can help other authors discover the show. I’d be so grateful and you might just hear a shoutout for you and your review on the show. 🙂 

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